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Add section about using Custom Events: GA4 Web #5377

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merged 4 commits into from
Oct 9, 2023
Merged

Add section about using Custom Events: GA4 Web #5377

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b84e068
Add section about using Custom Events
sarahrudy Sep 19, 2023
31b7b3b
Merge branch 'develop' into sarahrudy-patch-6
sarahrudy Oct 3, 2023
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Merge branch 'develop' into sarahrudy-patch-6
forstisabella Oct 9, 2023
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Update src/connections/destinations/catalog/actions-google-analytics-…
forstisabella Oct 9, 2023
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2 changes: 1 addition & 1 deletion src/connections/destinations/catalog/actions-google-analytics-4-web/index.md
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Expand Up @@ -46,7 +46,7 @@ The automatically collected and enhanced measurement events include parameters b

### Custom Events

Google Analytics 4 has strict rules for event naming and requires you to adhere to those requirements in order to successfully send events. Segment will replace all spaces with underscores to ensure the event name adheres to Google's [event naming rules](https://support.google.com/analytics/answer/13316687?hl=en&ref_topic=13367860&sjid=2167389739796023681-NA#zippy=%2Cweb){:target="_blank"}. As a result, you will see custom events snake cased in Google Analytics 4.
For custom event naming, Google Analytics 4 does not accept custom event names that include spaces. Segment replaces spaces in the Event Name in the Custom Event action with an underscore. As a result, you will see custom events snake cased in Google Analytics 4.
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Event names are case-sensitive in Google Analytics 4. If you would like all event names to be lowercase, use the **Lowercase Event Name** setting when you create a Custom Event mapping and select `Yes` from the dropdown. If this setting is disabled, Google will treat event names with different casing as distinct events.

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