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Merge pull request #6855 from segmentio/thomas/amazon-ads
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Add docs for amazon ads destination
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forstisabella authored Jul 25, 2024
2 parents e02739d + 79f496c commit 9e72f6b
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2 changes: 2 additions & 0 deletions src/_data/catalog/slugs.yml
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override: "actions-xtremepush"
- original: "metricstory"
override: "convertly"
- original: "amazon-ads-dsp-and-amc"
override: "actions-amazon-amc"

49 changes: 49 additions & 0 deletions src/connections/destinations/catalog/actions-amazon-amc/index.md
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---
title: Amazon Ads DSP and AMC Destination
id: 66543798b2fb3cb3e9ff992c
beta: true
---

{% include content/plan-grid.md name="actions" %}

[Amazon Ads](https://advertising.amazon.com/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} can help you achieve your marketing goals, whether that's building brand awareness, driving sales, or increasing customer loyalty.

The Segment - Amazon Ads DSP and AMC integration allows users to connect their Engage Audiences to Amazon Ads to run ads based on certain attributes & audiences defined in Segment, like the people who have visited your site.

This destination is maintained by Segment. For any issues with the destination, [contact the Segment Support team](mailto:[email protected]).

## Getting started

### Add the destination to your Engage Space.

1. From your workspace's [Destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”} search for "Amazon Ads DSP and AMC".
2. Select Amazon Ads DSP and AMC and click **Add Destination**.
3. Select the **Engage Space** you'd like to add the destination to.
4. Once added, view and input the settings you'd need to complete to configure the destination.
- **Connection**: Click **Connect to Amazon Ads DSP and AMC** to authenticate your destination with Amazon.
- **Region**: Select the Amazon Region to deliver data to: NA, EU, or FE.
- **Enable the destination**: Switch the toggle to on to enable your destination.

### Connect your Engage Audience(s) to the destination

1. Navigate to the desired Audience in Engage, and select **Add Destination**.
2. Select the **Amazon Ads DSP and AMC** destination you just created.
4. After adding your destination to the Engage audience, click on the destination from the audience page to view and complete the [audience-specific settings](https://advertising.amazon.com/API/docs/en-us/amc-advertiser-audience#tag/Audience-Metadata){:target="_blank"}.
- **Advertiser ID**:
- [**Country Code**](https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/audiences/audience-management-service#country-code){:target="_blank"}: A 2-character string in the ISO 3166 format that will be applied for all records within the audience.
- (Optional) **CPM Cents**: Cost per thousand impressions (CPM), in cents. For example, $1.00 = 100 cents.
- (Optional) **Currency**:
- **Description**: The audience description. Must be an alphanumeric, non-null string between 0 to 1000 characters in length.
- **External Audience ID**: The user-defined audience identifier. This should be a unique, user-defined audience identifier (For example., "audience-id-for-device").
- **TTL**: Time-to-live, in seconds. The amount of time the record is associated with the audience. Values allowed are 0 .. 34300800 (For example, 2592000 for 30 days, 34300800 for 397 days).

### Configure your mappings

1. Click on the destination from the audience page, and navigate to **Matching Mappings** from the destination side view.
2. Click **Add mapping**.
3. Configure the mapping fields.
4. Save and enable the mapping.
5. When Segment computes the audience, you can see the created audience and records delivered to Amazon.

{% include components/actions-fields.html %}

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