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Merge pull request #5256 from segmentio/Panandhan22-patch-3
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Events with older timestamps are not showing on Google end.
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forstisabella authored Oct 9, 2023
2 parents 102f98d + 7bb005b commit 2793b7d
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Expand Up @@ -172,6 +172,11 @@ Google has some requirements/[limitations](https://developers.google.com/analyti

Google may take [24-48 hours](https://support.google.com/analytics/answer/9333790){:target='_blank'} to process data sent to Google Analytics. As a result, the Google Analytics user interface may not reflect the most current data. The Google Analytics [Realtime report](https://support.google.com/analytics/answer/9271392){:target="_blank"} displays activity on your site as it happens.

### Events with timestamps older than 72 hours are not showing on Google's end

Because [Google's Measurement Protocol API](https://developers.google.com/analytics/devguides/collection/protocol/ga4/reference?client_type=gtag#payload_post_body){:target='_blank'} only accepts events that are backdated by up to 72 hours, GA4 can't accept events older than 72 hours.

### Google Optimize Support

The Google Analytics 4 Cloud destination does not support Google Optimize. This destination operates in cloud-mode (sending events from Segment servers to Google Analytics using the Measurement Protocol API), which prevents the required [Optimize SDK](https://support.google.com/optimize/answer/11287798?visit_id=637903946258690719-978290187&rd=1){:target="_blank"} snippet from loading on the page.

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