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Marketing Summit 2017 Lab - Turn your digital assistant into a data superhero with Adobe I/O

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Turn your digital assistant into a data superhero with Adobe I/O

One of the 2017 trends in technology is the rise of humanized digital technologies, able to travel with us wherever we go, across our multiple devices that we use every day, to connect us to the digital universe.

Voice, one of the most natural interface for humans is shaping intelligent personal assistants capable to have a conversation with us.

In this lab we’re going to bring to life an important skill for digital assistants: the capability to gather insights from the data stored in Adobe Analytics, and get answers to the questions that matter to us. During the lab we will use Alexa, Amazon’s digital assistant; we will train her to understand questions related to big data insights, then she will use Adobe Analytics to search for the information we want.

Technologies and solutions used in this lab:

  • Adobe Analytics - the industry-leading solution for applying real-time analytics and detailed segmentation across all your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business.

  • Adobe I/O Runtime - Adobe’s platform that allows you to easily extend Adobe’s cloud services and products.

  • Amazon Alexa - an intelligent personal assistant developed by Amazon Lab126, made popular by the Amazon Echo.

Lab Setup

Instructions

Lab Exercises

Send the first voice command

Exercise 1

Instructions

Exercise 2

Instructions

Exercise 3

Instructions

Exercise 4

Instructions

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