[#1872] improvement: Update the project directory name (#2319)

### What changes were proposed in this pull request?
Update the project directory name

### Why are the changes needed?
Fix: #1872 

### Does this PR introduce _any_ user-facing change?
No.

### How was this patch tested?
current UT

release/create-package.sh

@@ -80,8 +80,8 @@ package_binary() {
 
   ${PROJECT_DIR}/build_distribution.sh
 
-  BIN_ORIGIN_NAME="rss-${RELEASE_VERSION}-hadoop2.8.tgz"
-  BIN_DIR_NAME="rss-${RELEASE_VERSION}-hadoop2.8"
+  BIN_ORIGIN_NAME="apache-uniffle-${RELEASE_VERSION}-incubating-hadoop2.8.tgz"
+  BIN_DIR_NAME="apache-uniffle-${RELEASE_VERSION}-incubating-hadoop2.8"
   tar -zxf $BIN_ORIGIN_NAME
   cp "${PROJECT_DIR}/LICENSE-binary" "${BIN_DIR_NAME}/LICENSE"
   cp "${PROJECT_DIR}/NOTICE-binary" "${BIN_DIR_NAME}/NOTICE"