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DIGITAL-257: Removed rh_ properties from content.
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mattsqd committed Jan 21, 2025
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alias: /guides/web-analytics-playbook/create-a-foundation-for-your-strategy
langcode: en
pathauto: 0
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value: '<p>Build a solid foundation for your team by defining your website mission, goals, and key performance indicators (KPIs). Then your team can focus on reporting that matters. Don’t rely on pageviews alone; shift your team’s analytics framework to discover rich and meaningful insights that make a difference.</p><p><strong>Checklist:</strong></p><ul><li>Meet with your stakeholders and website management team to discuss the site’s overarching purpose</li><li>Define your target audience(s)</li><li>Define online objectives for your target audience(s)</li><li>Determine which goals your analytics tool can measure</li><li>Create KPIs</li></ul><p><strong>Key Questions:</strong></p><ul><li>Who are our users?</li><li>What are the most important things for our users to achieve?</li><li>How does our site contribute to the organizational mission?</li><li>Which KPIs would denote success at-a-glance?</li><li>Can we capture those KPIs with our tool?</li><li>How can we capture other important metrics?</li><li>What can’t this tool tell us?<br>&nbsp;</li></ul>'
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alias: /guides/framing
langcode: en
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value: '<p>Our frame of reference largely defines our idea of what is possible. For this reason, creating new solutions and contributing value to systems and organizations often means reframing our perceptions. Narrow thinking limits our ability to generate forward-thinking solutions. Framing and reframing helps us see more options.</p><p>Framing isn’t relevant only in design; it’s a critical sensibility that you can apply across your life. For example, puns are reframes of a word or phrase: the author takes the expected meaning of a word and changes the context to create a comedic effect. As in, “Thanks for explaining the word “many” to me, it means a lot.” More seriously, in recent years the healthcare industry has reframed medical treatment to include prevention as well as intervention. Medical providers used to define care narrowly as a reaction to a specific event. Now, they define healthcare to include both prevention and treatment. &nbsp;An example of this is not only resetting a broken arm in an elderly patient, &nbsp;but also working to prevent osteoporosis so the arm won’t break in the first place.</p><p>The following sections will help you step through constructing a frame that is wide enough to create new solutions, but narrow enough to be realistic about constraints such as skills, personnel, time, and budget. As a rule of thumb, a narrow frame produces more thorough work, while a larger frame might be harder to produce or implement.</p><h2>Framing checklist</h2><p>Use this checklist as you move through this section to ensure you’re set up for success in the framing phase.</p><div style="margin-left:20px;"><input type="checkbox"> Read the <a href="{{&lt; ref " guides="" hcd="" discovery-concepts="">}}"&gt; Plan your project</a> section of the HCD Discovery Concepts Guide.&nbsp;<br><input type="checkbox"> Identify your project leads, and leadership stakeholders.&nbsp;<br><input type="checkbox"> Hold detailed conversations with stakeholders to understand the problem they would like to research.&nbsp;<br><input type="checkbox"> Produce a problem frame statement based on your stakeholder conversations.&nbsp;<br><input type="checkbox"> Get confirmation from leadership and/or stakeholders that your problem frame statement accurately reflects the research goal.&nbsp;<br><input type="checkbox"> Investigate prior research in this area through traditional journals and publications (desk research).&nbsp;<br><input type="checkbox"> Determine the project scale / scope, based on your problem frame statement and research.&nbsp;<br>&nbsp;</div>'
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alias: /guides/web-analytics-playbook/commit-to-action
langcode: en
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value: '<p>Once you have your strategy, set forth processes to improve your website based on what you find. Many organizations generate reports, but fail to act on the data. Web analytics tools have a reputation for use in advertising or maximizing sales, but most government sites aren’t e-commerce driven. Therefore, use the insights you draw from your analytics tool to structure content, reduce repetition, prioritize work, streamline outreach, improve user experience (UX), etc. Your team may need to coordinate with developer, design, content, and social media teams.</p><p><strong>Checklist:</strong></p><ul><li>Talk with senior leadership about basing action plans on data</li><li>Test and measure improvements (<a href="/node/43" data-entity-type="node" data-entity-uuid="91b1798f-4dec-49d6-bfee-38ed0a4f5e49" data-entity-substitution="canonical">A/B testing</a>)</li><li>Practice storytelling to translate data for leadership (visualization tools)</li></ul><p><strong>Key Questions:</strong></p><ul><li>What do these data tell me about our users?</li><li>What can we do to improve the experience for our target audience(s)?</li><li>What other tools can we use to help us?</li><li>How do we know if our efforts are worthwhile?</li><li>What new internal communication channels can we use to assist us?</li></ul>'
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alias: /communities/web-content-managers
langcode: en
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value: '<p>Government professionals from all levels come together in this community to create a better online experience for the public.</p><p>Become a member to learn more about creating, managing, and contributing to government websites and digital services.</p><p>Digital.gov fosters this fundamental community by providing spaces for sharing ideas, challenges, lessons learned, and best practices for managing government websites and digital services. Remember, when participating in this community, you must follow <a href="https://digital.gov/communities/community-guidelines/">Digital.gov community guidelines</a>.</p><embedded-content data-plugin-config="{&quot;content_reference&quot;:&quot;57&quot;}" data-plugin-id="ec_shortcodes_featured_resource" data-button-id="default">&nbsp;</embedded-content>'
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alias: /guides/introduction-human-centered-design
langcode: en
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value: '<p>Human-centered design (HCD) is a qualitative research method that helps groups solve problems and seek solutions that prioritize customer needs over a system’s needs. It’s also a design and management framework to develop solutions to problems by involving the human perspective in all steps of the problem-solving process. HCD involves four phases of sequential work: discovery, design, delivery, and measurement. HCD is also cyclical. Once a design solution is launched, you should measure its effectiveness against initial and intended aims, and continually tweak it to improve the solution over time. HCD recognizes that people and their needs are dynamic and changing, and so solutions must also adapt to changing needs.</p>'
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alias: /guides/desk-research
langcode: en
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value: '<h2 id="start-with-what-s-there">Start with what’s there</h2><p>Where to start is one of the hardest questions to answer when researching a problem. Depending on the type of project, you’ll need to look into a variety of research types to learn what’s been done before. Understanding past research will help you to focus on where you can do new research, and how best to frame that research.</p><p>This process is known as benchmarking. Essentially, it means doing traditional desk-based research to find out what others have discovered in the field you’re investigating. You should also look for research that supports, or does not support, items that you might already know, or think you know, about the subject.</p><p>This process both informs and gives direction to your work. If you know where others have been, you can build off of their work, and contribute to the overall knowledge in this topic through your original research.</p><ul><li><strong>Academic Research</strong> can help you uncover what people have already done in your topic area. Use search engines like Google Scholar or Academia.edu, and publications like the Harvard Business Review, the Stanford Social Innovation Review, and the MIT Technology Review to find projects related to your subject. Read the abstracts of articles that sound interesting, then check those papers’ bibliographies to find additional articles and works.</li><li><strong>Statistical Research</strong> can help you properly frame your area of interest. For example, historical statistics will allow you to understand whether your problem frame should widen out or focus in. Always evaluate the source of your data to maintain data hygiene and fidelity.<ul><li><em>Data hygiene</em> refers to the quality of the data collection and interpretation.</li><li><em>Data fidelity</em> refers to the precision with which the data has been recorded. If the data collection or interpretation is illogical or messy, move on and find better data on which to base your work.</li></ul></li><li><strong>Internal-to-Organization Research</strong> is helpful if your project relates to a program or set of programs already underway in your organization. Look at those programs to see what’s already being done. Talk to the program leaders, review their documents, and, if possible, observe them working in the field. This process will help you frame your approach to avoid duplication of work, and increase your contribution to work already in process.</li><li><strong>External-to-Organization Research</strong> means seeking out and studying existing programs outside of your organization. Look across all sectors: private, non-profit, academic, or other government organizations. Learning what others are developing will help you frame your project in a way that builds on this work. As you notify others of your work, you will also contribute to the community of knowledge on your subject.</li></ul><h2 id="organize-your-research">Organize your research</h2><p>Always properly cite and document desk research sources. Follow the examples below; either print them, or take a screenshot and mark them up digitally.</p><p>Keep all your citations organized and together. Keeping track of research sources means you can quickly and easily find content that you would like to reference or cite in a final report or communication.</p>'
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alias: /guides/hcd
langcode: en
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value: '<h1 id="welcome">Welcome!</h1><p>The Human-Centered Design (HCD) Guides are intended to enhance the understanding and practice of human-centered design throughout the federal government. In this guide series, we will explore the four phases of HCD work: <strong>discovery, design, delivery,</strong> and <strong>measurement</strong>.</p><p>You can think of the HCD Guides like a travel series through design. In the same way you can collect travel guides to Kyoto and Tokyo and Nagasaki instead of a single, lengthy all-Japan travel guide, our HCD Guide series provides two volumes for each phase of the HCD process: a concept guide, focusing on why the phase works the way it does, and an operations guide with checklists and frameworks to help with the how of the phase.</p><p><strong>Ready to get started? Check out the guides below!</strong></p>'
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alias: /topics/analytics
langcode: en
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field_deck:
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value: '<p>Measure and plan your site performance with analytics best practices and tools.</p>'
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alias: /guides/web-analytics-playbook
langcode: en
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value: '<p>Federal websites vary greatly in content and purpose, but they all share a common objective: to deliver information or services to the public in an efficient, easy, and accessible way.</p><p>Web analytics tools play an integral role in pursuit of that goal. However, if the tool is implemented improperly or the data it collects are analyzed incorrectly, it can derail delivering information or services to the public.</p><p>Use these plays to help strategize how your team can most effectively use web analytics for your website and target audience.</p><p>1.&nbsp;<a href="/node/76" data-entity-type="node" data-entity-uuid="446d9608-f2b8-463a-88b1-d6956adf0057" data-entity-substitution="canonical">Create a foundation for your strategy</a></p><p>2.&nbsp; <a href="/node/77" data-entity-type="node" data-entity-uuid="4ac07eca-6b35-43b5-b9a4-b2df9ef82401" data-entity-substitution="canonical">Commit to action</a></p><p>3.&nbsp; <a href="/node/78" data-entity-type="node" data-entity-uuid="cc65a1b8-7380-41b2-a81e-45e9bfef56a1" data-entity-substitution="canonical">Implement wisely</a></p><p>4.&nbsp; [Configure your tool’s settings carefully]({{&lt; ref "configure-your-tools-settings-carefully" &gt;}})</p><p>5.&nbsp; [Know what you’re looking for]({{&lt; ref "know-what-youre-looking-for" &gt;}})</p><p>6.&nbsp; [Democratize the data]({{&lt; ref "democratize-the-data" &gt;}})</p><p>7.&nbsp; [Invest in training and support]({{&lt; ref "invest-in-training-and-support" &gt;}})</p><p>8.&nbsp; [Do it continuously]({{&lt; ref "do-it-continuously" &gt;}})</p>'
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alias: /guides/roles-and-responsibilities
langcode: en
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value: '<h2 id="project-lead">Project Lead</h2><p>Must be HCD-trained and have experience leading HCD projects. For large-scale projects with multiple research teams, this person should have management training as well. Responsibilities include:</p><ul><li>Liaise and communicate with leadership and stakeholders, and relay communications back to the team.</li><li>Lead interviews and/or observations.</li><li>Guide post-interview downloading sessions, daily and weekly synthesis work.</li><li>Lead team through exercises to find insights and opportunities, and communicate results to leadership.</li><li>Ensure that all benchmarking, research, interview notes and photographs, deliverables, and recommendations are organized in an approved location.</li></ul><p><strong>Notes</strong>: On a large project, there may be more than one lead due to specialty knowledge or geographic location. In these cases, the leads are responsible for organizing themselves into a functional unit that can communicate with each other fluidly, consistently communicate to the team and stakeholders, and flex around changes in the project.</p><h2 id="researcher">Researcher</h2><p>Must be HCD trained, or an HCD-trained team member must directly oversee their work. Responsibilities include:</p><ul><li>Select research strategies.</li><li>Lead interviews and/or observations.</li><li>Lead or actively participate in daily, and weekly synthesis sessions.</li></ul><p><strong>Notes</strong>: All core team members should act as researchers. On any project, researchers may wear multiple hats, including recruiting, logistics, conducting interviews, or note-taking.</p><p><strong>Note-taking includes:</strong></p><ul><li>Observing the area &amp; interview subject and documenting interesting things.</li><li>Transcribing notes into digital format.</li><li>Filing notes, photos, and other documentation in the project folder.</li></ul><h2 id="recruiter">Recruiter</h2><p>Responsibilities include:</p><ul><li>Manage and follow up with potential participants and sources of participants.</li><li>Present participant options to the team, noting possible times for research sessions.</li><li>Work with the Logistics Coordinator to book time for interviews, site visits, team travel, and time and sites for synthesis sessions.</li></ul><p><strong>Notes</strong>: This person needs to be outgoing in personality and meticulous in detail. They will need to be comfortable making cold calls and following up with people multiple times.</p><h2 id="logistics-coordinator">Logistics Coordinator</h2><p>Responsibilities include:</p><ul><li>Own the calendar, and gather and record all calendar updates as other team members report schedule changes to interviews, travel, etc.</li><li>Choose a hotel for the team to stay when traveling, including securing space for weekly synthesis sessions.</li><li>Identify transportation options for the team.</li><li>Plan for and coordinate the printing of consent forms and any other required documents for field work.</li><li>Purchase supplies and tools needed before travel.</li><li>Ensure that all team(s) have required supplies.</li></ul><h2 id="local-contact">Local Contact</h2><p>Can be a geographic local contact, a subject matter local contact, or the representative of a local group. Responsibilities include:</p><ul><li>Work with the recruiter to find the local people whose work or community position can best inform the research project frame.</li><li>Help the recruiter gather references.</li><li>Track down local leads when the recruiter cannot.</li><li>Scout and secure synthesis sites that make sense in terms of size of the team, necessary all-day privacy, and distance from team members’ residences or hotels.</li><li>Conduct pre-visit observation (recon) to evaluate interview location options and set time for on-site briefings.</li><li>Coordinate with unions and other required parties prior to site visit.</li><li>Communicate any needs from local power structures, such as local leadership, unions, or bureaucracies, to the Project Lead before the team assembles on site.</li></ul>'
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