This repository contains a collection of materials and lecture slides on eye tracking and its application to visual attention studies. These materials are designed for undergraduate and postgraduate level courses, as well as for researchers and students in the fields of economics, psychology, neuroscience, marketing, and social science. They are suitable for both teaching and self-study.
-
Lecture: Basics of Eye Tracking
- Introduction to eye tracking technology and its applications.
- Overview of hardware and software used in eye tracking.
- Key concepts such as gaze, fixation, and saccades.
-
Lecture: Visual Attention
- Explores the relationship between eye movements and visual attention.
- Applications of eye tracking in understanding human behavior.
- Case studies in economics and marketing.
- A Role for Eye-Tracking Research in Accounting and Financial Reporting
- If Eyes are the Window to Our Soul, What Role does Eye-Tracking Play in Accounting Research
- Is Neuroaccounting Taking a Place on the Stage? A Review of the Influence of Neuroscience on Accounting Research
- The Informational Value of Key Audit Matters in the Auditor's Report: Evidence from an Eye-Tracking Study
- The Role of Visual Attention in the Managerial Judgment of Balanced-Scorecard Performance Evaluation: Insights from Using an Eye-Tracking Device
- An Eye-Tracking Study of Feature-Based Choice in One-Shot Games
- Does Eye-Tracking Have an Effect on Economic Behavior?
- Eye-Tracking in Behavioural Economics and Finance: A Literature Review
- Hidden Markov Modeling of the Cognitive Process in Strategic Thinking
- Imperfect Choice or Imperfect Attention? Understanding Strategic Thinking in Private Information Games
- Intertemporal Choices Are Causally Influenced by Fluctuations in Visual Attention
- Nonparametric Learning Rules from Bandit Experiments: The Eyes Have It!
- Pinocchio's Pupil: Using Eye-Tracking and Pupil Dilation to Understand Truth Telling and Deception in Sender-Receiver Games
- Predictable Effects of Visual Salience in Experimental Decisions and Games
- Search Dynamics in Consumer Choice Under Time Pressure: An Eye-Tracking Study
- Strategic Sophistication and Attention in Games: An Eye-Tracking Study
- Studying Learning in Games Using Eye-Tracking
- Testing the Level of Consistency Between Choices and Beliefs in Games Using Eye-Tracking
- The Power of Eye Tracking in Economics Experiments
- Tracking Decision Makers Under Uncertainty
- The Role of Visual Attention in the Managerial Judgment of Balanced‐Scorecard Performance Evaluation: Insights from Using an Eye‐Tracking Device
- An Exploratory Study of Cognitive Effort Involved in Decision Under Framing: An Application of the Eye-Tracking Technology
- Attention Adjustment, Renewal, and Equilibrium Seeking in Online Search: An Eye-Tracking Approach
- Autonomous Scientifically Controlled Screening Systems for Detecting Information Purposely Concealed by Individuals
- Developing and Testing a Theoretical Path Model of Web Page Impression Formation and Its Consequence
- Exploring Knowledge Filtering Processes in Electronic Networks of Practice
- Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments
- More Than Meets the Eye: How Oculometric Behaviors Evolve Over the Course of Automated Deception Detection Interactions
- Precision is in the Eye of the Beholder: Application of Eye Fixation-Related Potentials to Information Systems Research
- The Impact of Animated Banner Ads on Online Consumers: A Feature-Level Analysis Using Eye Tracking
- Using Eye Tracking to Expose Cognitive Processes in Understanding Conceptual Models
- A Bounded Rationality Model of Information Search and Choice in Preference Measurement
- A Satisficing Choice Model
- A Sign of Things to Come: Behavioral Change through Dynamic Iconography
- A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice
- Ad Gist: Ad Communication in a Single Eye Fixation
- Attention Research in Marketing: A Review of Eye-Tracking Studies
- Attention, Information Processing, and Choice in Incentive-Aligned Choice Experiments
- Breaking through Fast-Forwarding: Brand Information and Visual Attention
- Capturing Marketing Information to Fuel Growth
- Competitive Brand Salience
- Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness
- Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
- Emotion-Induced Engagement in Internet Video Advertisements
- Enhancing Television Advertising: Same-Language Subtitles Can Improve Brand Recall, Verbal Memory, and Behavioral Intent
- Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice
- How Nutrition Information Influences Online Food Sales
- Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior
- In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments
- In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
- Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data
- Measuring Consumer Preferences Using Conjoint Poker
- Misresponse to Survey Questions: A Conceptual Framework and Empirical Test of the Effects of Reversals, Negations, and Polar Opposite Core Concepts
- Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
- Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness
- Path Data in Marketing: An Integrative Framework and Prospectus for Model Building
- Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
- Raising the BAR: Bias Adjustment of Recognition Tests in Advertising
- Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis
- Shining in the Center: Central Gaze Cascade Effect on Product Choice
- Social Information Avoidance: When, Why, and How It Is Costly in Goal Pursuit
- Swayed by the Numbers: The Consequences of Displaying Product Review Attributes
- The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level
- The Influence of Product Anthropomorphism on Comparative Judgment
- The Path to Click: Are You on It?
- The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence
- The Sales Impact of Using Handheld Scanners: Evidence from the Field
- The Stopping Power of Advertising: Measures and Effects of Visual Complexity
- The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload
- This Logo Moves Me: Dynamic Imagery from Static Images
- Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study
- Discrimination at the Intersection of Age, Race, and Gender: Evidence from a Lab-in-the-Field Experiment
- Smokers' Rational Lexicographic Preferences for Cigarette Package Warnings: A Discrete Choice Experiment with Eye Tracking