diff --git a/app/src/lib/sendLoopsEvent.ts b/app/src/lib/sendLoopsEvent.ts
index 497d55cc5..6b6d330f9 100644
--- a/app/src/lib/sendLoopsEvent.ts
+++ b/app/src/lib/sendLoopsEvent.ts
@@ -9,3 +9,10 @@ export function sendLoopsEvent(body: { email: string; eventName: string }) {
     body: JSON.stringify(body),
   });
 }
+
+export function loopsNewSubscriber(email: string) {
+  sendLoopsEvent({
+    email,
+    eventName: "new_subscriber",
+  });
+}
diff --git a/app/src/pages/Success.tsx b/app/src/pages/Success.tsx
index fd3709068..eb2063dd3 100644
--- a/app/src/pages/Success.tsx
+++ b/app/src/pages/Success.tsx
@@ -4,11 +4,22 @@ import { FileCsv, FloppyDisk, MagicWand, TreeStructure } from "phosphor-react";
 import classNames from "classnames";
 import { Trans, t } from "@lingui/macro";
 import { Link, useNavigate } from "react-router-dom";
+import { useSession } from "../lib/hooks";
+import { loopsNewSubscriber } from "../lib/sendLoopsEvent";
 const Confetti = lazy(() => import("react-confetti"));
 
 export default function Success() {
   const [windowSize, setWindowSize] = useState<[number, number] | null>(null);
   const [numPieces, setNumPieces] = useState(200);
+  const session = useSession();
+
+  // Wait until the email is present then send welcome email
+  useEffect(() => {
+    if (session?.user?.email) {
+      loopsNewSubscriber(session.user.email);
+    }
+  }, [session?.user?.email]);
+
   useEffect(() => {
     setWindowSize([window.innerWidth, window.innerHeight]);
     // reduce the num pieces by 50 every 2 seconds