diff --git a/README.md b/README.md
index 0bde405..388cd32 100644
--- a/README.md
+++ b/README.md
@@ -100,6 +100,8 @@ List {
 
 ```
 
+You can also hide the dismiss button to have a persistent banner, by adding `hideDismissButtonAndTimer: true` to your `BillboardBannerView`.
+
 ![BillboardBannerExamples](https://github.com/hiddevdploeg/Billboard/assets/5016984/259603dd-3160-4552-a3da-990ecb33afd4)
 
 ## Configuration
@@ -201,6 +203,7 @@ Feel free to use the [Billboard template for Figma](https://www.figma.com/commun
 - Avoid using your App Icon as the image (as it's already displayed by default).
 - Provide an image with no background or has a single color (avoid gradients).
 - Photos are allowed as well but will be displayed differently.
+- Try and submit an evergreen image that represents your app, show it's good practice to avoid showing UI that gets outdated fast. 
 
 ## Ad Types
 The media of an ad will be displayed covering the whole view when `BillboardAd.fullscreen` is set to `true`. This works great if the media is a photo instead of a visual. Please consider that the photo's subject must be in the center, which will ensure it's always visible.
diff --git a/Sources/Billboard/Models/BillboardAd.swift b/Sources/Billboard/Models/BillboardAd.swift
index 3e11a93..74dd1e7 100644
--- a/Sources/Billboard/Models/BillboardAd.swift
+++ b/Sources/Billboard/Models/BillboardAd.swift
@@ -35,8 +35,8 @@ public struct BillboardAd : Codable, Identifiable, Equatable {
     public let media : URL
     
     /// App Store Link based on `appStoreID`
-    public var appStoreLink : URL {
-        return URL(string: "https://apps.apple.com/app/id\(appStoreID)")!
+    public var appStoreLink : URL? {
+        return URL(string: "https://apps.apple.com/app/id\(appStoreID)")
     }
 
     /// Main Background color in HEX format
diff --git a/Sources/Billboard/Views/BillboardBannerView.swift b/Sources/Billboard/Views/BillboardBannerView.swift
index 2f76675..5609279 100644
--- a/Sources/Billboard/Views/BillboardBannerView.swift
+++ b/Sources/Billboard/Views/BillboardBannerView.swift
@@ -30,7 +30,9 @@ public struct BillboardBannerView : View {
         
         HStack(spacing: 10) {
             Button {
-                openURL(advert.appStoreLink)
+                if let url = advert.appStoreLink {
+                    openURL(url)
+                }
                 canDismiss = true
             } label: {
                 HStack(spacing: 10) {