diff --git a/src/github.com/getlantern/flashlight/genconfig/cloud.yaml b/src/github.com/getlantern/flashlight/genconfig/cloud.yaml
index 46d1d254b1..48833a3c94 100644
--- a/src/github.com/getlantern/flashlight/genconfig/cloud.yaml
+++ b/src/github.com/getlantern/flashlight/genconfig/cloud.yaml
@@ -11,7 +11,7 @@ adsettings:
   provider: admob
   showads: true # global flag whether to show ads at all
   mindaysshowads: 0
-  maxdaysshowads: 1
+  maxdaysshowads: 0
   percentage: 0.1 # show ads % of the time
   regionsenabled:
       fa_IR: true