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Frappe CRM is a simple, affordable, open-source CRM tool designed for modern sales teams with unlimited users. Frappe CRM is crafted for providing a great user experience, packed with features for core CRM activities helping you build strong customer relationships while keeping things clean and organised.
-## Motivation
+### Motivation
The motivation behind building Frappe CRM stems from the need for a simple, customizable, and open-source solution tailored to modern business needs. Many existing CRMs are either too complex, overly generic, or locked behind steep pricing models that hinder accessibility and flexibility. Frappe CRM was designed to bridge this gap, offering a tool that empowers businesses to manage their customer relationships seamlessly while being easy to adapt to specific workflows. Built on the Frappe framework, it prioritizes usability, extensibility, and affordability, making it an ideal choice for growing teams and organizations looking for a CRM that aligns with their unique processes.
-## Key Features
+### Key Features
- **User-Friendly and Flexible:** A simple, intuitive interface that’s easy to navigate and highly customizable, enabling teams to adapt it to their specific processes effortlessly.
- **All-in-One Lead/Deal Page:** Consolidate all essential actions and details—like activities, comments, notes, tasks, and more—into a single page for a seamless workflow experience.
- **Kanban View:** Manage leads and deals visually with a drag-and-drop Kanban board, offering clarity and efficiency in tracking progress across stages.
- **Custom Views:** Design personalized views to organize and display leads and deals using custom filters, sorting, and columns, ensuring quick access to the most relevant information.
-## Integrations
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+### Integrations
- **Twilio:** Integrate Twilio to make and receive calls from the CRM. You can also record calls. It is a built-in integration.
- **WhatsApp:** Integrate WhatsApp to send and receive messages from the CRM. [Frappe WhatsApp](https://github.com/shridarpatil/frappe_whatsapp) is used for this integration.
- **ERPNext:** Integrate with [ERPNext](https://erpnext.com) to extend the CRM capabilities to include invoicing, accounting, and more.
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-## Under the Hood
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-- [**Frappe Framework**](https://github.com/frappe/frappe): A full-stack web application framework written in Python and Javascript. The framework provides a robust foundation for building web applications, including a database abstraction layer, user authentication, and a REST API.
+### Under the Hood
-- [**Frappe UI**](https://github.com/frappe/frappe-ui): A Vue-based UI library, to provide a modern user interface. The Frappe UI library provides a variety of components that can be used to build single-page applications on top of the Frappe Framework.
+- [Frappe Framework](https://github.com/frappe/frappe): A full-stack web application framework.
+- [Frappe UI](https://github.com/frappe/frappe-ui): A Vue-based UI library, to provide a modern user interface.
-## Production Setup
+## Getting Started (Production)
### Managed Hosting
-You can try [Frappe Cloud](https://frappecloud.com), a simple, user-friendly and sophisticated [open-source](https://github.com/frappe/press) platform to host Frappe applications with peace of mind.
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-It takes care of installation, setup, upgrades, monitoring, maintenance and support of your Frappe deployments. It is a fully featured developer platform with an ability to manage and control multiple Frappe deployments.
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+Get started with your personal or business site with a few clicks on Frappe Cloud - our official hosting service.
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