diff --git a/synapse/server.py b/synapse/server.py
index 462e15cc2ff..bc8dfccbf42 100644
--- a/synapse/server.py
+++ b/synapse/server.py
@@ -155,6 +155,7 @@
 from synapse.util.ratelimitutils import FederationRateLimiter
 from synapse.util.stringutils import random_string
 from synapse.util.task_scheduler import TaskScheduler
+from synapse.util.synapse_ascii import get_logo
 
 logger = logging.getLogger(__name__)
 
@@ -355,6 +356,7 @@ def get_instance_name(self) -> str:
 
     def setup(self) -> None:
         logger.info("Setting up.")
+        logger.info(get_logo(self.version_string))
         self.start_time = int(self.get_clock().time())
         self.datastores = Databases(self.DATASTORE_CLASS, self)
         logger.info("Finished setting up.")