diff --git a/apple/bundling/tvos_rules.bzl b/apple/bundling/tvos_rules.bzl
index 26f47fd0fd..a25c9e8e2d 100644
--- a/apple/bundling/tvos_rules.bzl
+++ b/apple/bundling/tvos_rules.bzl
@@ -50,13 +50,9 @@ def _tvos_application_impl(ctx):
     bundling_support.ensure_single_xcassets_type(
         "launch_images", launch_images, "launchimage")
 
-  # Collect asset catalogs, launch images, and the launch storyboard, if any are
-  # present.
+  # Collect asset catalogs and launch images, if any are present.
   additional_resource_sets = []
   additional_resources = depset(app_icons + launch_images)
-  launch_storyboard = ctx.file.launch_storyboard
-  if launch_storyboard:
-    additional_resources += [launch_storyboard]
   if additional_resources:
     additional_resource_sets.append(AppleResourceSet(
         resources=additional_resources,
@@ -113,10 +109,6 @@ tvos_application = rule_factory.make_bundling_rule(
             providers=[[AppleBundleInfo, TvosExtensionBundleInfo]],
         ),
         "launch_images": attr.label_list(allow_files=True),
-        "launch_storyboard": attr.label(
-            allow_files=[".storyboard", ".xib"],
-            single_file=True,
-        ),
         "settings_bundle": attr.label(providers=[["objc"]]),
     },
     archive_extension=".ipa",
diff --git a/apple/tvos.bzl b/apple/tvos.bzl
index c88ee13674..659913e7c9 100644
--- a/apple/tvos.bzl
+++ b/apple/tvos.bzl
@@ -74,11 +74,6 @@ def tvos_application(name, **kwargs):
         Each file must have a containing directory named
         `"*.xcassets/*.launchimage"` and there may be only one such
         `.launchimage` directory in the list.
-    launch_storyboard: The `.storyboard` or `.xib` file that should be used as
-        the launch screen for the application. The provided file will be
-        compiled into the appropriate format and placed in the root of the
-        final bundle. The generated file is registered in the final bundle's
-        `Info.plist` under the key `UILaunchStoryboardName`.
     linkopts: A list of strings representing extra flags that the underlying
         `apple_binary` target should pass to the linker.
     provisioning_profile: The provisioning profile (`.mobileprovision` file) to
diff --git a/doc/rules-tvos.md b/doc/rules-tvos.md
index 8544953c0a..bd1c57e070 100644
--- a/doc/rules-tvos.md
+++ b/doc/rules-tvos.md
@@ -6,8 +6,8 @@
 ```python
 tvos_application(name, app_icons, bundle_id, bundle_name, entitlements,
 entitlements_validation, extensions, infoplists, ipa_post_processor,
-launch_images, launch_storyboard, linkopts, minimum_os_version,
-provisioning_profile, settings_bundle, strings, version, deps)
+launch_images, linkopts, minimum_os_version, provisioning_profile,
+settings_bundle, strings, version, deps)
 ```
 
 Builds and bundles a tvOS application.
@@ -120,20 +120,6 @@ Builds and bundles a tvOS application.
         <p>Files that comprise the launch images for the application. Each file
         must have a containing directory named<code>*.xcassets/*.launchimage</code> and
         there may be only one such <code>.launchimage</code> directory in the list.</p>
-        <p>It is recommended that you use a <code>launch_storyboard</code> instead if
-        you are targeting only iOS 8 and later.</p>
-      </td>
-    </tr>
-    <tr>
-      <td><code>launch_storyboard</code></td>
-      <td>
-        <p><code><a href="https://bazel.build/versions/master/docs/build-ref.html#labels">Label</a>; optional</code></p>
-        <p>The <code>.storyboard</code> or <code>.xib</code> file that should
-        be used as the launch screen for the application. The provided file will
-        be compiled into the appropriate format (<code>.storyboardc</code> or
-        <code>.nib</code>) and placed in the root of the final bundle. The
-        generated file will also be registered in the bundle's <code>Info.plist</code>
-        under the key <code>UILaunchStoryboardName</code>.</p>
       </td>
     </tr>
     <tr>