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Authentication

Is password confirmation field necessary? https://www.zuko.io/blog/should-you-use-confirm-password-on-your-forms-and-websites-case-study

Results

We achieved a 56.3% increase in form conversions by removing "Confirm Password" while not negatively affecting the password reset rate.

  • 14.3% more visitors started the form after arriving at the page
  • A 35.5% increase in the proportion of those who started the form completing it
  • A 23.9% decrease in the number of corrections made in the form
  • A 56.3% increase in overall conversions
  • The password reset request per user remained steady at 10%